Social Media Is Brain Candy
by Leslie
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posted May 9 2012 5:50PM
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There's a study out today comparing social media to all kinds of good things - eating food, getting money, even having sex. Basically, we derive pleasure from talking about ourselves. (Pretty sure Harvard didn't need to do a study to find that out.) The pleasure sensors in the brain are activated when we share information about ourselves, and the more we share, the better we feel. So, it can get a bit addicting to share everything.
And that pleasure is magnified when we have an audience. That's why we have all those Facebook friends!
The study also showed we aren't nearly as interested in what other people have to say if it isn't relevant to us.
Might explain those friends on Facebook who post every time they eat, nap, use the bathroom. And why we think it's so annoying when they do.
Read the science here >>
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