Have you heard of SodaStream? It's a contraption that let you make fresh carbonated water and flavor to your taste. You make your concoctions in reusable bottles, so you aren’t filling up the landfills.
The company created a Super Bowl ad that attacks Coke and Pepsi. CBS rejected it. So you won’t see it on TV, but you can see it here. Read more about this story at The Daily Beast.